In Ladies Room, Sally plays with a dry cleaner bag and Betty scolds her, not for unsafe play, but for (presumably) dumping Mommy’s dry cleaning on the floor. Ho ho, funny! We’re so safe with our kids nowadays and back then they weren’t. It kinda stuck in my craw, then, because I remember that, only five years later, my mother was warning me that dry cleaner bags were unsafe.
Stuck in my craw but then I forgot it, until Roberta brought it up in conversation. So I looked it up (emphasis added).
The Consumer Product Safety Commission has duly noted that a reminder of this type [about the danger of dry cleaning bags] is in order since two or three new generations of American parents have appeared since the late 1950s when dry cleaner bag suffocation deaths first became a “cause celebre.” The danger of misuse of ultra-thin dry cleaner bags has probably become as much a part of American child safety folklore as the proverbial warning to children not to touch a hot stove. Even so, it is best to take nothing for granted where the safety of our children is concerned so let’s make sure those warnings are on all dry cleaner bags – education is still the answer here!
In the late 1950s The Society of the Plastics Industry, Inc. (SPI) sponsored an intensive nation-wide educational program to inform the public that ultra-thin plastic bags, particularly the type used for packaging by dry cleaners, were made for one-time use only and should not be reused in ways that might present a hazard to children. This program, which employed mass media facilities, the distribution of pamphlets and, most importantly, labeling of dry cleaner bags, was prepared and conducted in cooperation with the U.S. Department of Health, Education and Welfare (now the Department of Health and Human Services); the American Academy of Pediatrics; the American Academy of General Practice; the National Safety Council; and the National Institute of Dry Cleaning.
You know, it’s very rare to find a full-blown, hardcore anachronism on Mad Men, so I’m kinda proud of myself.