Cultural References: Season 4


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Ep 4:01 Public Relations
Jantzen swimsuits

Don is interviewed by Advertising Age and by the Wall Street Journal.

Peggy and Joey riff on Stan Freberg’s “John and Marsharoutine.

Roger says Jane’s friend looks like Virginia Mayo.

Roger sets up Don’s date at Jimmy’s La Grange.

Bethany is a supernumerary at the opera.

She mentions Andrew Goodman, who was killed in Mississippi.

Bethany lives at the Barbizon.

SCDP has offices in the Time Life Building.

Henry takes Betty to the Griswold Inn in Essex, CT.

Don and the kids watch an episode of Sky King.

Don watches a Cornell football game.

From Jim Cofer:

The two “middle sized” agencies Pete mentions in Don’s office are Kenyon & Eckhardt and D’Arcy. Kenyon & Eckhardt was an ad agency based on the east coast which was purchased by Loimar Telepictures (producers of Dallas, Knots Landing and The Waltons) in 1983, and later resold to a midwest ad agency called Bozell and Jacobs. The company was renamed “Bozell Worldwide” in the 1990s, and was acquired by True North, a holding company for Draftfcb, in 1997. Bozell created two especially memorable campaigns: the Pork Council’s “Other White Meat” and the “Got Milk?” ads. D’Arcy was founded as “D’Arcy Advertising Company” in 1906 and became “D’Arcy-MacManus International” in 1971 after a merger and “D’Arcy Masius Benton & Bowles” after another merger in 1985. The agency was acquired by French-owned Publicis in 2002 and shuttered. Among D’Arcy’s most memorable campaigns were the Coca-Cola Santa Claus, “This Bud’s for you” and “Melts in your mouth, not in your hands”.

Ep 4:02 Christmas Comes But Once a Year
Alcoholics Anonymous is referenced indirectly.

There is an AA meeting at the 1st Baptist Church on 79th and Broadway

Phoebe works at St. Vincent’s Hospital

Freddie has left JWT (J. Walter Thompson). Ponds was indeed a JWT client.

Freddie tells Peggy he feels like the Tin Man.

Potential stars for Freddie’s vision of the Pond’s Cold Cream ad include Tallulah Bankhead, Barbara Stanwyck, Jessica Tandy, and Doris Day. Peggy suggests Elizabeth Taylor.

Don mentions Beatles 45s as a gift for Sally.

Roger tells Freddie the office is Potemkinville.

SCDP gives a new Polaroid to Lee Garner, Jr.

Ep 4:03 The Good News
Dr. Emerson references the song Que Sera, Sera.

Harry wants Don to meet with Bill Asher at the Brown Derby.

Don asks Stephanie about sit-ins at Berkeley.

Don attended City College.

Anna mentions the bison at Catalina.

The movies that Lane and Don debate seeing are: Zorba the Greek, It’s a Mad, Mad, Mad, Mad World, Send Me No Flowers, The Guns of August, The Umbrellas of Cherbourg.

Lane and Don see a Japanese monster movie that might be Godzilla vs. the Thing (1964), an earlier movie (New York was full of revival houses in those days) or Gamera (1965—an anachronism)

Don makes a joke about Howdy Doody

The comedian references Who’s Afraid of Virginia Woolf (“George and Martha”) and Bob Dylan.

Don mentions Barnard College in reference to Janine.

Don makes a joke about Norman Mailer shooting a deer.

Ep 4:04 The Rejected
Harry mentions a girl on the subway in a “striped Jean Seberg shirt.” She famously wore a striped shirt in Breathless.

Harry references The Honeymooners indirectly (a bus-driver can take him “to the moon”)

Harry and Pete meet Ken at Jim Downey’s Steak House.

Joyce works for Life Magazine

Allison may be referring to Cosmo when she mentions a job at a magazine working for a woman.

The party is held at Washington Market

The photographer at the party mentions (Andy) Warhol

Peggy mentions the assassination of Malcolm X having taken place “last Sunday” (February 21, 1965)

Ep 4:05 The Chrysanthemum and the Sword
Selma voting rights unrest is discussed.

The news reports on the death of James Reeb.

Honda Motorcycle has 50% of the market share of motorcycles, and Honda wants to introduce a small car to the American market.

The Chrysanthemum and the Sword

Henry says he took his daughter to (Rye) Playland

Pete says Lassie can stay at the Waldorf

Phoebe and Bobby watch Top Cat.

Phoebe suggests Sally wants to look like Halley Mills.

The advertising columnist for the New York Times is called Walter Hoffman; in real life at the time he was Walter Carlson (thanks to Stuart Elliott).

Ted Chaough mocks Don with a reference to “Help Me Rhonda.”

Sally is watching The Man From U.N.C.L.E. episode The Hong Kong Shilling Affair (original air date March 15, 1965)

In the waiting room, Sally is reading Highlights for Children.

Ep 4:06 Waldorf Stories
Danny Seigel’s “original” ads are for: La-Z-Boy, Budweiser, Greyhound, and Manufacturer’s Hanover Bank. In response, Don mentions Alka-Seltzer.

Danny’s not-his ads are: Volkswagen, Marlboro Man, and Maidenform

Life Cereal

Don mentions Candid Camera.

Roger mentions Charlie Chaplain and Laurel & Hardy.

Harry name-drops Red Skelton and the Emmys, and later discusses the plot of Peyton Place (specifically, he mentions Season 1, Episode 70, which was to air May 18, 1965).

The Johnson ad campaign with DDB, including the Daisy and the KKK ad; Goldwater is mentioned.

Ted Chaough calls Don & Roger “Pebbles and Bam-Bam” (a Flintstones reference); Roger refers to Chaough’s companion as “Rufus T. Bullshit” (referencing Duck Soup, in which Groucho Marx played Rufus T. Firefly).

Pete refers to Joan as Madame Defarge.

Stan reads the April 1965 issue of Playboy.

Ken’s real life accounts are Birdseye and Mountain Dew,

Ep 4:07 The Suitcase
The Liston/Ali (Clay) fight on May 25, 1965

The Palm

Joe Namath as an endorsement

Tampax as a potential client

Joey talks about James Bond; specifically a gadget pen with a dart in it (which he wants to stab Danny with). Then Danny says James Bond travels underwater and “met a girl underwater”. These references are both anachronisms. The movie Thunderball was released December 1965, more than six months after this episode takes place. In that movie, Bond does meet Domino underwater, but in the novel of the same name, he meets her in a tobacconists. Bond doesn’t have a gadget pen  until the 1979 film Moonraker.

Peggy talks about her mother’s love of Nat King Cole.

Alcoholics Anonymous

Mark’s surprise party is at the Forum of the Twelve Caesars.

Ep 4:08 The Summer Man

Don swims at the New York Athletic Club

Peggy says “I feel like Margaret Mead” when observing men acting “manly.”

Ken refers to Don as El Jefe, which may or may not be a reference to Fidel Castro.

Don refers to Miss Blankenship as Ray Charles.

Harry has a picture of Buddy Ebsen as Jed Clampett.

Harry suggests he could talk to Bernie Kowalski about Joey. He mentions Peyton Place and name-drops Ryan O’Neal.

Don and Bethany (and Betty and Henry) eat at Barbetta.

Eating after the theater, Don and Bethany discuss The Odd Couple.

Henry is being wooed by John Lindsay’s people, and mentions Lindsay’s cover of Life Magazine.

Faye tells “David” to “Go shit in the ocean.”

Don has an entry in his diary about Vietnam turning into another Korea. He’s watching the news of the first US combat troops fighting there.

Ep 4:09 The Beautiful Girls

Faye calls Don “Mr. Bond” and refers to a Chinese wall when mentioning she is working for Erwin Wasey.

Joyce and Peggy plan to go to PJ Clarke’s, while Rizzo sings a quick parody of Downtown. Joyce responds by calling him Jughead.

Peggy can’t get into the University Club because it bars women.

Bert Cooper makes sure that Ida is taken to Frank E. Campbell.

Stan Rizzo refers to Megan as Yvette Mimieux.

Sally thinks she’s using Mrs. Butterworth on the French toast; it appears she actually used Rum Jumbie.

Don offers Sall the Central Park Zoo, she counters with “the dinosaur museum” (presumably the Museum of Natural History).

Names mentioned for the jingle: Perry Como, Duane Eddy, Pat Boone, Frankie Lane, Roger Miller, Harry Belafonte, Dean Martin (who is friends with Sammy Davis, Jr.)

Television seen in the episode: Joan was watching The Patty Duke Show, Sally and Faye watched The Donna Reed Show, and Sally and Don watched The Munsters.

Ep 4:10 Hands and Knees
Don gets Sally tickets to see the Beatles at Shea Stadium

Lane is a keyholder at the Playboy Club

Lane’s father is staying at the Warwick.

North American Aviation is advertising Minute Man Missile technology.

Pete watches Hazel on TV.

Ep 4:11 Chinese Wall
Joyce, Peggy, and Abe spent Sunday at Jones Beach.

Don references Fibber McGee and Molly in his conversation with Glo-Coat.

Ted Chaough suggests Pete Campbell would enjoy driving an Alfa Romeo.

Faye mentions working with Ketchum, Macleod

Ep 4:12 Blowing Smoke

Ken says his newlywed life will be like Barefoot in the Park

Philip Morris is developing a brand for women. This will eventually be Virginia Slims. They give the business to Leo Burnett.

Midge and Perry discuss whether Perry looks like Brendan Behan or Dylan Thomas.

Midge’s painting is by Karina Nishi Marcus.

Faye calls Don “James Bond.”

Sally likens her dream to Mary Poppins.

Trudy likens SCDP to the Titanic.

Megan says Emerson Foote called.

Ted Chaough pretends to be Senator Bobby Kennedy.

Don makes dinner plans with Faye for La Caravelle.

Ep 4:13 Tomorrowland

Don takes the kids to Disneyland. Specific attractions mentioned are the Mad Tea Party, Dumbo, Mr. Toad, Marineland, and of course Tomorrowland.

Don and Pete meet with the American Cancer Society.

Don mentions American Bandstand (“Bandstand”).

Joyce introduces Caroline as “Caroline Jones. Like Morticia,” referencing The Addams Family (which ran 1964–1966).

In asking Megan to go to California, Don says “swimming pools, movie stars,” referencing the theme song of The Beverly Hillbillies (1962–1971).

Don calls Megan “Maria von Trapp,” referencing The Sound of Music.

Megan and Camille go to the Whiskey A Go Go, where they might have seen The Mothers or The Lovin’ Spoonful.

Joyce met Caroline at Howard Johnson’s.

Camille has acted on Hogan’s Heroes (1965–1971).

Kenny mentions Abe Beam.

The Topaz pantyhose guy mentions Cinderella.

Betty is giving furniture to the Salvation Army.

Stephanie is giving many of Anna’s things to St. Vincent de Paul.

Megan tells Don that he is “on your own for the Dodger game” in regards to child care. Given the time frame, Don was most likely going to attend Game 3 of the 1965 World Series, which was played at Dodger Stadium on Saturday, October 9th (and won by the Dodgers). However, given that Don takes Sally and Bobby to San Pedro early in the day, and lounges by the pool later in the day, it is unlikely that Don got to attend the game, as Game 2 was played in Minnesota two days earlier and Game 4 was played on Sunday, the day the family went to Disneyland (night games were not played in the World Series until 1971).

When Betty drops the bomb that they are moving to Rye, Bobby says something like “Isn’t that where Playland is?” (Rye Playland is also mentioned in Ep 4:05 The Chrysanthemum and the Sword.)


  8 Responses to “Cultural References: Season 4”

  1. Does anyone know if Roger's line, "One quick pop Louise" is a reference to anything?

  2. Louise Tate, Larry Tate's wife in Bewitched, which premiered Fall, 1964. Don resembles Darrin Stephens and Roger resembles Larry Tate, all hard-drinking advertising executives on Madison Avenue.

  3. "In the waiting room, Sally is reading Highlights for Kids."

    No, sweetie, she is reading Highlights for Children, the most excruciatingly educational magazine for children ever devised. Kind of like Sesame Street without the Muppets. It was so bad you usually only saw in doctor and dentist offices. If you were unfortunate enough to have a rich Great-Aunt (which, luckily, I did not) she would get you a subscription to this instead of Disney's Donald Duck comic book because everyone knows a lame educational magazine is more than a fun comic book.

    OK, I'm done.

  4. You left out the part where the creatives are standing around fascinated with a new novelty toy, The Dippy Bird. See here-

  5. Although some people think Francine is smoking a Virgina Slims in The Summer Man (because of the length) , she is probably smoking a Benson & Hedges 100, one of the first extra long cigarettes in the USA and introduced in 1965. I know because my mother smoked them. Below is a link to a 1967 commercial for B&H 100’s.

    100’s became so popular Chesterfield came out with a cigarette called 101’s. Slogan “A silly millimeter longer, 101.”

  6. Season 4 Ep 11: How about The River Club, where SCDP trolls for accounts during David Montgomery’s funeral? Maybe this is it?

    Also, Roger tells Joan he’s at the Statler, which — I think — is the current Hotel Pennsylvania.

  7. In 4:12 Glen is holding two open 8 ounce glass bottles of Coke, which he drops and runs away.

  8. “Faye calls Don James Bond.”

    Actually, Don likens Midge to James Bond.