Bertram Cooper
It appears he and Roger Sterling’s father started the agency. Still more fact-checking to do on this.
His name is on a wall at St. Vincent’s Hospital.
From the working script of The Wheel, we learn that he has a sister named Alice who is on the Board of Sterling Cooper, but we do not know if that will become part of the series.
Knows Ayn Rand.
July 21st, 2008 at 7:14 pm
I was just posting on another board about Bert, and shouldn’t he be around or past retirement age for 1960? I like that he’s so forward-thinking and positive, and engaged in the company. He’s so different from Pete’s parents or Betty’s dad. He strikes me as a self-made man, being a Rand fan.
July 21st, 2008 at 7:17 pm
You post on other boards about Mad Men? My heart is broken.
Bert owns his own business, so he doesn’t have to worry about mandatory retirement. If you were an employee in those days, you were forced out at 65.
July 21st, 2008 at 7:23 pm
Well, I started seeing TWoP first, so you know…
I was helping a new viewer who had mixed up the name Campbell with Cooper and was calling Peggy by Betty. Baby steps…
July 21st, 2008 at 7:42 pm
I started out at TWoP and saw the link here, and the rest is history.
In one of my first posts here I got Midge confused with Francine, so there you go.
Bert has no reason to retire when he can go in when he wants and scare people a little.
Also, you know, he has the cool, clear eyes of a seeker of Randian Objectivism, so there’s that.
July 21st, 2008 at 7:50 pm
“I was just posting on another board about Bert, and shouldn’t he be around or past retirement age for 1960?”
I don’t think Bert does too much at Sterling Cooper–other than show up, kick off his shoes, and count his money. Why would anyone retire from that?
July 21st, 2008 at 7:53 pm
Have none of you noticed the artwork above the couch in my office?
Found here:
http://upload.wikimedia.org/wikipedia/commons/4/44/Dream_of_the_fishermans_wife_hokusai.jpg
July 21st, 2008 at 8:08 pm
Oh, right. I forgot about that. LOL. Just enhances that thar “euphemism” talk, I suppose.
July 21st, 2008 at 8:10 pm
Euphemism nuthin’. Ever wonder why I have folks take their shoes off before coming in my office? Saves the ladies time …
I’m one randy bastard.
August 6th, 2008 at 5:17 pm
Is it just me, or does Bert Cooper remind anyone else of Hal Riney?
August 11th, 2008 at 11:03 pm
The brilliance of this show is in the casting. Robert Morse as Bert Cooper, founder of the ad agency, is a deliciously perfect homage to Morse’s early film role in “How to Succeed in Business Without Really Trying.” “How to Succeed” parodied the ’50s-early 60’s Madison Avenue business firm hierarchy and ladder-climbing, with Morse as a more lovable version of a Pete Campbell-type character. And Robert Morse is just one more tasty little nugget of perfection that Mad Men continues to exhude.