The Season 7 premiere of Mad Men had its lowest premiere ratings since 2008. Sounds bad, right? But looking at the premiere numbers for past seasons, particularly the large jump between Seasons 4 and 5, one might hypothesize that the two-hour “event” premieres in Seasons 5 and 6 might have had inflated numbers relative to a standard one-hour premiere. Indeed, the two-hour premiere of Season 5 — the show’s highest-rated premiere– scored a cumulative 4.4 million viewers for the 9 and 11 p.m. showings. The one-hour Season 7 premiere–which at shorter length could manage two repeats–scored… 4.4 million cumulative viewers. Obviously, the amount of overlap from repeat viewers is unknown, but that’s sort of the point. Throw in the increasing trend of delayed, on-demand viewing, and it seems like people are comparing apples and oranges.
And speaking of crazy Mad Men theories…Ali Arikan has a doozy about how the show will end. This may be the must-read for the week.
Vincent Kartheiser talked to Rolling Stone about the beginning of the end.
John Slattery‘s feature-length directorial debut, God’s Pocket – starring the late, great Philip Seymour Hoffman – has dropped its first trailer. [It also features Christina Hendricks as Hoffman's wife -D]
Matt, Jon and Elisabeth talk about the Don/Peggy relationship with USA Today.
Rich Sommer talks to Today about Harry Crane and setting people’s jaws on edge.