Posted by on April 24, 2012 at 8:24 am
Apr 242012

We are giving away a beautiful hardcover copy of The Real Mad Men, lavishly illustrated, suitable for coffee table display, reviewed here.

To enter, leave a comment describing your favorite real-life advertisement. Winner will be selected at random from numbered comments (so reply to THIS post–replies to comments aren’t numbered).

U.S. entrants only.
1 entry per person.
Winner selected at random.
Contest ends on May 21, 2012 at midnight (Eastern)

And hey, there are only two days left to enter the fabulous art giveaway!


  42 Responses to “Contest!”

  1. I gotta say, I loved the Marlboro Man series.
    Also the PSA’s with the Native American man shedding a tear for what we’re doing to our environment.
    Smokey the Bear.
    And Listerene – “They wake… with the worst breath of the day. ‘Morning!'”
    How about Anjali perfume – “I can bring home the bacon / fry it up in a pan / and never never never let you forget you’re a man!”
    Palmolive dish soap, Blanche says “You’re soaking in it!”
    “Gentlemen prefer Hanes”
    I think I watched a lot of TV in the ’70’s. ๐Ÿ™‚

  2. I love the entire Geico campaign with Maxwell the pig. I can’t decide which one I like better – the one where he’s screaming “WEEEEEEE” all the way home, or the one where he’s on a zip line and says, “Pure. Adrenaline.” Both of them crack me up every time.

  3. I keep digging in my head for an earlier one but right now that only one I can think of that stuck with me: The Volkswagen add (har!har!) where the son is pretending to be Darth Vader and tries to use the force on everything. Nothing works until he tried to start the car, dad starts it remotely and startles the kid. I believe it was a Super Bowl add from two (maybe three?) years passed.

    Also, the Daily Beast had a selection of the Newsweek Mad Men- Era ads prior to Season 5 premiere and there was one for gin with a tag line of She has a way with glasses that I thought was pretty hilarious/ and incredulous. It plays off of the whole “who said girls in glasses can’t have fun?”

    Here is the link to it:

  4. Rosser Reeves’ classic Anacin commercials were some of the most effective ads ever. I can remember some of them vividly, even 50 years later.

    The copy was brilliant: “Three out of four doctors recommend the ingredients in Anacin.” Which is to say, “aspirin” (along with caffeine and a buffering agent).

    Some versions were especially irritating and were repeatedly aired for years.
    “Sure you have a headache, feel tense and irritable, but don’t take it out on him/her.”

    If you didn’t already have a headache, seeing these commercials over and over probably induced one — which in turn, sold even more Anacin!

  5. “Calgon, take me away!”

    My kids have heard this one alot ๐Ÿ™‚

  6. Some of the ones that spring to mind:

    The Apple SuperBowl commercial based on 1984. It only played once but became an icon.

    A Levis commercial that also only played once, and how it made it past the censors, I have no idea. Its tagline was “What do women look for in men’s pants?”

    The exploding black cat on the beige carpet, advertising a vacuum cleaner.

    And “Thats-a some spicy meatball!” Alka-Seltzer commercial.

    I tend not to remember print ads, with the exception of the “Think Small” ad that revolutionized print advertising.

  7. “It’s morning again in America” — Ronald Reagan political ad.

  8. “Where’s the beef?!?” – Clara Peller for Wendy’s

    • There was a time when Wendy’s had the best ads. My favorite is this one.

      “Is next: Eveningwear! … Very nice.”

      These days my favorites all start with a Mercedes-Benz hood ornament. No idea why. ๐Ÿ™‚

  9. There are so many, but a recent one (two years old) never fails to amuse – Google “eat the head” and Yao Ming for YouTube reprises.

    Here’s one:

    I only saw the ad on NBA broadcasts – probably not a large budget/wide exposure ad (but what do I know? My viewing habits are pretty limited)

    The ad is for T-Mobile – and may tie in to The Pitch pilot, where T-Modile is a client.

    Charles Barkley and Dwayne Wade are at dinner. They are served shrimp – still moving!

    (might be “drunken shrimp” stunned in strong Chinese liquorโ€”baijiu – see Omniovore 100):

    Charles calls Yao Ming to object. Yao says: “don’t be like a baby” (love that broken English) and asks for the waitress. The ad gets better from here.

    I consider most of the Barkley/Wade T-Mobile spots to be near-classic. I watched them over and over.

  10. Visa: Yo/Yao cracked me up endlessly.

  11. I was just thinking of the herbal essences campaign- the “i’ll have what shes having” shower scenes a la Meg Ryan in When Harry met Sally. Just popped in my head the other day- must have been at least a little effective.

  12. It’s so random, but I loved the Lee Press-On Nails commercials in the 80’s. My dad was just telling me how I would stop and stare at the TV when one came on (I was born in 83). I still remember thinking it must be so fun to be a teenager!

  13. Favorite commercial has to be the M and M campaign with the different colors as different characters, especially the new one with Brown, “I’m not naked, that’s my shell!”

  14. I love the Progressive commericals because they feature our very own Marge from Mad Men ๐Ÿ™‚

  15. Best part of waking up is Folgers in your cup.

    Not that big a fun of the coffee, but that’s one catchy line.

  16. If you build it, he will come.

    The new Ford Mustang and Steve McQueen:

    The Legend Lives!

  17. “If it says Libby Libby Libby
    On the label label label
    You will like it like it like it
    On your table table table.”

  18. So no talking babies, huh? Nobody’s down with the E*Trade babies?


    • Can’t stand ’em. But I DO quote “and now dahyvear” from time to time (while toting an industrial-sized flashlight of course).

  19. I really like the Allstate “Mayhem” series, with the stuntman enacting all the crazy situations people can get into. Very entertaining, and the stuntman actually reminds me of Gob from “Arrested Development.”

    Thanks for hosting this giveaway!

  20. Life cereal: Mikey likes it!

    • Awwww!

      Wasn’t he cute, before he washed down all those Pop Rocks with a ton of Pepsi and exploded?

      (I was a Seventies kid)


  21. When I was a kid I was convinced that we needed Ginsu knives! Those commercials really stuck with me. “How’s that for a clever cleaver?”

  22. I love the Volkwagen Lemon ad. I wasn’t alive when it premiered, so Mad Men was my first introduction to it, but since it is a real ad I assume it qualifies.

  23. Anne B got my favorite of all time! (the Wendy’s Commercial with the Soviet fashion show!)

    So my second favorite is this from Johnson and Johnson:

  24. A few years ago, James Garner did an ad for Chevy Tahoe and recited a poem in the background. I Googled it:

    “Nobody Knows it But Me”

    There’s a place that I travel,
    When I want to roam
    And nobody knows it but me.

    The roads don’t go there,
    And the signs stay home
    And nobody knows it but me.

    It’s far, far away and way, way afar,
    It’s over the moon and the sea,
    And wherever you are going,
    That’s wherever you are
    And nobody knows it but me.

    -Patrick O’Leary

  25. growing up in canada, there was an ad that aired forever for mccain superfries. just a kid who’s eatin his fries while everyone else is playing outside.

  26. Terry Tate. Reebok Superbowl commercial. Brutally funny – literally.

  27. While I’m tempted to go with Dos Equis’ “Most Interesting Man in the World” campaign, those ads are already quite talked about.

    So, I’ll go with former Sopranos star Michael Imperioli’s ads for 1800 Tequila. Classy. Artful. Minimalist. These commercials encourage you to drink 1800 brand tequilla. That’s it. That’s what advertising is supposed to be. No cheesy, zany comedy. Nothing so convoluted that the viewer doesn’t even remember what the product was for. If I were an adman, all of my clients’ ads would look like this.

    I’d also say that the Levis “Go Forth” ads are well done, if slightly pretentious.

  28. Let Noxema Cream Your Face …. So the Razor Won’t.

    Joe Willy Namath and Farrah Fawcett

  29. I’m still a sucker for the Mikey commercials for Life cereal….

  30. Full disclosure here–I am very biased when I choose my favorite ad, because it’s one my Dad worked on. When I was a kid, he was an account exec (a Pete Campbell, in other words, although he was much more like Don; really, no resemblance to Pete at all) at the agency responsible for the commercials featuring Jim Varney as Ernest P. Worrell (“Hey, Vern! KnowhutImean?”, etc.) In an ad that ran during an election year, Ernest decides to call the White House and tell the President about (local dairy, car dealership, bank; varied from market to market). Varney had a quick mind and a gift for improv, and at the end of the ad, while dialing the White House, he ad-libbed thus: “Welll, Hail to the Chief,/he’s your buddy/and your neighbor!”. I dare anyone to hear that and NOT hear those lyrics whenever they hear the official song afterwards. ๐Ÿ™‚

  31. Tareyton cigarette “I’d rather fight than switch”…I have no idea why I’ve remembered that slogan all these years but I can imagine Peggy pitching it to Don. Then there was Joe Namath pitching (and wearing) pantyhose. And James Gardner and Mariette Hartley pitching Polaroid cameras…my parents loved them as a couple. And I remember being kind of shocked when Brenda Vaccarro appeared on TV pitching tampons. Truly a sign of the women’s movement along with Virginia Slim’s “You’ve come a long way baby”.

  32. Pepsi’s The Choice of a New generation spoke to me when I was a kid. It made it hip to drink THAT cola instead of Coke.

  33. I’m a pepper he’s a pepper she’s a pepper we’re a pepper wouldn’t you like to be a pepper too?
    (Be a pepper, drink Dr. Pepper, yeah!)

  34. My kids have to hear me say “How about a nice Hawaiian Punch” and “Is it soup yet?” [Campbell’s Soup] way too often! And what about, “Oh, I’d love to be an Oscar Meyer Weiner…”, and the Armour Hotdog jingle, “Hotdogs, Armour Hotdogs. What kinds of kids eat Armour Hotdogs? Fat kids, skinny kids, kids who climb on rocks, tough kids, sissy kids, even kids with chicken pox…”

    hmmm, i just noticed all my ad memories are about food…

  35. […] film rascal, won our The Real Mad Men giveaway contest. We have contests year-round, so don’t be a […]

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