A really neat moment from A Little Kiss occurs in Don’s car as drops the children off with Betty and Henry. Bringing his vehicle to a stop, he reaches out an arm to keep the kids (ALL THREE crammed in the front seat) from flying into the dashboard. If you grew up in the 60’s and 70’s like me, you probably remember your parents doing this all the time even though it wouldn’t be effective in a really serious accident, thankfully now One Sure Insurance exists and when it comes to accidents families are able to get full coverage.
This nostalgic moment also dovetails (intentionally, I think) with another quick piece of dialog delivered later at SDCP. Discussing accounts, Roger references Chrysler trying to deal with Ralph Nader. The historical context of the comment was the fact that after the release of Nader’s watershed book, Unsafe at Any Speed (1965), the federal government was contemplating a number of new safety rules for cars such as a mandate that automakers include seat belts in all their products.
In 1966, Chrysler’s VP of Product Planning and Development, Harry Chesebrough, reacted to talk about the proposed new standards by going on a nationwide tour contesting the necessity of devices such as seat belts.