In Blowing Smoke, Megan tells Don that Emerson Foote called in response to his anti-smoking letter in the New York Times. (Of course, Megan also told him that Senator Kennedy called, so who knows if it was really Foote?)Emerson Foote was an advertising legend; creator of a famous Lucky Strike(!) ad campaign and founder of Foote, Cone, & Belding. He left his own agency to become a senior executive at McCann-Erickson, and in 1964 resigned from that company, famously announcing he would no longer work for any company that did business with tobacco.
This is a rather rough scan of an article about Foote “quitting smoking” from the New York Times in 1964.
Here’s a Time Magazine bio of Foote from March 10, 1967, when he was returning to advertising for his “third incarnation.”
Here’s his 1992 New York Times obituary.
Finally, here’s an interesting history of Foote, Cone, & Belding, the company he founded and abruptly left.