Bert Cooper: The war is over, Roger.
Roger Sterling: Why don’t we just bring Dr. Lyle Evans in here?
The Chrysanthemum and the Sword
So, now we know that what Roger is saying here is that Bert has no balls, both figuratively and literally; that if they do business with “the Japs,” they all might as well have their balls removed.
What’s mysterious to me is how Bert and SCDP are the ones who are emasculated. Surely they could look at Honda as the ones who are humbling themselves before their conquerors? As Joan pointed out, “we won,” the Japanese were decimated at the end of World War II.
It’s a question about masculinity, really (plainly Roger thinks so). When is enough enough? When is winning enough to end the war? Roger doesn’t care that he won, the war is still not over as far as he’s concerned. Manhood requires, to him, that the fight never ends.