Comments on: For The Many Things She Gave Me http://www.lippsisters.com/2010/03/21/for-the-many-things-she-gave-me/ Intelligent media, including Mad Men, Downton Abbey, The Walking Dead, Hell on Wheels & more. Sat, 11 Feb 2012 10:17:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anne B http://www.lippsisters.com/2010/03/21/for-the-many-things-she-gave-me/comment-page-1/#comment-44301 Anne B Mon, 22 Mar 2010 11:57:55 +0000 http://www.lippsisters.com/?p=10763#comment-44301 Terrific comment, brenda. That's not something I knew. I find that shot so contradictory: the copy drops the word "maternal", but the model's expression is anything but, and her pose is ... schoolgirlish. Self-protective? It's a strange and fascinating ad. What a find, Matt. Thank you! Terrific comment, brenda. That's not something I knew.

I find that shot so contradictory: the copy drops the word "maternal", but the model's expression is anything but, and her pose is … schoolgirlish. Self-protective?

It's a strange and fascinating ad.

What a find, Matt. Thank you!

]]> By: brenda http://www.lippsisters.com/2010/03/21/for-the-many-things-she-gave-me/comment-page-1/#comment-44300 brenda Mon, 22 Mar 2010 11:27:33 +0000 http://www.lippsisters.com/?p=10763#comment-44300 I know a little bit about that era, due to my academic work on regulatory issues. Only 15% of the American population in that period had ever been on an airplane, let alone flew frequently. And you guessed it, the vast majority (about 85%) of travelers -- common spelling -- were white males. The average plane ticket cost the equivalent of $800 today, given inflation. Look at how her cape is slung over her shoulders to suggest a nurse's cape. In the first years of commercial aviation, flight attendants were required to be registered nurses. And also, there was a show on TV called Julia, who was a nurse and dressed something like that. I know a little bit about that era, due to my academic work on regulatory issues. Only 15% of the American population in that period had ever been on an airplane, let alone flew frequently. And you guessed it, the vast majority (about 85%) of travelers — common spelling — were white males. The average plane ticket cost the equivalent of $800 today, given inflation.

Look at how her cape is slung over her shoulders to suggest a nurse's cape. In the first years of commercial aviation, flight attendants were required to be registered nurses. And also, there was a show on TV called Julia, who was a nurse and dressed something like that.

]]> By: Melissa http://www.lippsisters.com/2010/03/21/for-the-many-things-she-gave-me/comment-page-1/#comment-44299 Melissa Mon, 22 Mar 2010 09:43:06 +0000 http://www.lippsisters.com/?p=10763#comment-44299 Welcome aboard Oedipus Airlines! Welcome aboard Oedipus Airlines!

]]> By: Teka Lynn http://www.lippsisters.com/2010/03/21/for-the-many-things-she-gave-me/comment-page-1/#comment-44298 Teka Lynn Sun, 21 Mar 2010 19:56:06 +0000 http://www.lippsisters.com/?p=10763#comment-44298 I feel that the copy and the image are not as incongruous as it might appear at first. I'm getting a distinct "Look, but don't touch" vibe. Not only is she "your mother", she's also eye candy for the straight white males. But no groping allowed, she's a professional flight attendant, remember. It gets creepier the more I think about it. I feel that the copy and the image are not as incongruous as it might appear at first. I'm getting a distinct "Look, but don't touch" vibe. Not only is she "your mother", she's also eye candy for the straight white males. But no groping allowed, she's a professional flight attendant, remember.

It gets creepier the more I think about it.

]]> By: acdavis http://www.lippsisters.com/2010/03/21/for-the-many-things-she-gave-me/comment-page-1/#comment-44297 acdavis Sun, 21 Mar 2010 16:51:37 +0000 http://www.lippsisters.com/?p=10763#comment-44297 Yeah, she doesn't look too maternal to me! JS - I think there probably were more man traveling, especially since more men were working and needed to travel. Even for a family vacation or something the man of the house most likely controlled the purse strings and was making the decision of which airline to fly with. Yeah, she doesn't look too maternal to me!

JS – I think there probably were more man traveling, especially since more men were working and needed to travel. Even for a family vacation or something the man of the house most likely controlled the purse strings and was making the decision of which airline to fly with.

]]> By: JS http://www.lippsisters.com/2010/03/21/for-the-many-things-she-gave-me/comment-page-1/#comment-44296 JS Sun, 21 Mar 2010 16:41:23 +0000 http://www.lippsisters.com/?p=10763#comment-44296 I don't know the stats, but I'm guessing mostly men flew and not women...everything from that time period seems directly marketed to men who travel. I don't know the stats, but I'm guessing mostly men flew and not women…everything from that time period seems directly marketed to men who travel.

]]> By: spants http://www.lippsisters.com/2010/03/21/for-the-many-things-she-gave-me/comment-page-1/#comment-44295 spants Sun, 21 Mar 2010 14:28:54 +0000 http://www.lippsisters.com/?p=10763#comment-44295 The New Yorker style calls for that type of spelling, though I doubt this ad came from The New Yorker. The New Yorker style calls for that type of spelling, though I doubt this ad came from The New Yorker.

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