Comments on: Mad News, June 19-28, 2009

By: Karl

Karl — Tue, 30 Jun 2009 17:08:01 +0000

As I suggested last week, imho, the MM Examiner stuff really isn't aimed at hardcore fans like us. I think it's more aimed at trying to get non-fans interested in catching up. I don't know if it succeeds on that level, either — but I always try to gauge success based on what I think the point is supposed to be.

By: SFCaramia

SFCaramia — Mon, 29 Jun 2009 19:01:48 +0000

Certainly don't want to get into spoiler territory, but are these stills on other websites? Didn't see them on the AMC MM website or elsewhere. The Examiner column has featured two that I'm aware of that they identify as being publicity stills for Season 3.

By: Deborah Lipp

Deborah Lipp — Mon, 29 Jun 2009 18:44:58 +0000

SFC, there are no new photos at the Examiner.

By: SFCaramia

SFCaramia — Mon, 29 Jun 2009 13:43:07 +0000

So far, I have to say, that despite its being based in San Francisco, where I live, that the Mad Men Examiner venture seems to be a bust, very disappointing. (Although where is the columnist getting Season 3 promo photos–haven't seen them anywhere else.)

Besides offering only very glib, superficial character analysis IMHO, the author doesn't even get basic facts right, either about the show itself or the current events of the day. The most egregious example so far is in a column speculating what year Season 3 will resume where she states the Cuban Missile Crisis took place in October 1963 (!) Sheesh!

By: Melissa

Melissa — Mon, 29 Jun 2009 13:00:22 +0000

Reading that beauty blog makes me really, really wish I was enough of a morning person to get up and put a Miss Holloway face on before work.

By: hullaballoo

hullaballoo — Mon, 29 Jun 2009 02:08:27 +0000

I get ya. Yeah. It seems like a student project, created by people whose native language isn't English.

By: Karl

Karl — Mon, 29 Jun 2009 01:29:49 +0000

BTW, my bad if the BBJ interview is considered a spoiler for the S3 year. It didn’t strike me that way b/c not all of the influences mentioned are from the same year. Indeed, one mention is of a period film made in the late 60s, covering the 20s.

By: Deborah Lipp

Deborah Lipp — Sun, 28 Jun 2009 23:19:13 +0000

hull, I found the survey literally incoherent. The sentence structure read like my foreign-generated spam.

By: Roberta Lipp

Roberta Lipp — Sun, 28 Jun 2009 23:07:26 +0000

I didn't do the survey, but a lot of marketing research is done online now. Small focus groups and large surveys.

By: hullaballoo

hullaballoo — Sun, 28 Jun 2009 22:45:34 +0000

@Roberta:

Have always loved "This American Life," and that piece on Julian Koenig was great. I love the lifelong feud between Koenig and George Lois, his so-called creative partner. I can see Paul Kinsey and Ken Cosgrove having that sort of dynamic, even though Cosgrove is an account man, rather than creative.

@Deborah:

With the survey, I like the idea of it — the concept behind it — although the instrument itself is poorly executed, incoherent and doesn't really measure anything of value. That's why I think it's a student project: it's more about the cool/fun factor, rather than real-world account planning. If done properly, however, this type of survey could be an excellent way to gauge the effectiveness of certain strategies and campaigns as well as people's reception to this approach. It certainly beats the traditional methods of using focus groups and passing out questionnaires to women at shopping malls, you know?