I agree. The dinner party had nothing to do with Heineken. Unfortunately, Betty didn't see it that way. She thought she was part of this elaborate ruse — a set-up where she was the patsy. Duck and his big mouth. I swear, he reads situations about as well as Pete Campbell. Instead of complimenting Betty for putting out such a lovely spread, he gushed about Don's marketing prowess. Betty had spent at least a week planning that dinner, only for Duck to reduced it to some market research scheme, with her being the guinea pig.

(1) The purpose of the dinner party — Back in Maidenform, Don was speaking to Crab Colson at the country club, and Crab mentioned that life was not rosy at Rogers and Cowan (a PR firm). One can only assume that Don later mentioned this to Roger, and that Roger saw an opportunity to woo Crab away from R&C. I don’t think the dinner had anything to with Heineken, brainstorming, or anything else.

(2) Father Gill playing a spiritual rather than something like Bob Dylan — Actually, it was not quite a spiritual; it was a song called “Early in the Morning” written by Paul Stookey of Peter, Paul, and Mary, which served as the lead-off track on Peter, Paul, and Mary’s first album in 1962. It was done in the manner of a spiritual, but was an original composition, like many of Dylan’s early spiritual-like compositions. As for Dylan, he was just debuting at the time as well, but did not really achieve any widespread acclaim until Peter, Paul, and Mary popularized two of his songs — “Blowin in the Wind” and “Don’t think Twice, It’s Alright” — on the top ten charts in the summer and fall of 1963. PP&M were at the vanguard of the folk/protest revival that Bob Dylan later embodied, and their debut album was one of the top sellers of 1962, spending many months at #1 on the Billboard charts.