Mad Men doubled its audience last night!
New Basketcase dckatiebug alerted us to this Media Week story (confirmed in TV Week and elsewhere)
Don Draper may become a household name after all.
The brooding centerpiece of AMC’s critically acclaimed original series Mad Men returned to the tube Sunday night to his biggest audience yet, as the season two premiere averaged nearly 2 million viewers, according to Nielsen Media Research fast nationals data.
The 10 p.m. debut““which also happened to be competing directly with ESPN’s coverage of the final installment of a three-game series between the New York Yankees and the Boston Red Sox““more than doubled its first-season average, drawing 1.95 million viewers versus the year-ago 915,000.
Among the network’s key demos, Mad Men served up 996,000 adults 25-54, up nearly 25 percent versus the season-one average, and 955,000 viewers 18-49, a 22 percent improvement versus the prior 13-episode average.
7 Responses to “Double the pleasure, double the fun!”
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Also worth noting that Mad Men Seasons 1 and 2 are both in the top three TV seasons in iTunes in terms of downloads. Mad Men's audience is never going to be American Idol-sized, but the people who do watch are smart, wired, and affluent (see: BMW sponsorship). Same kind of thing, to a lesser extent, with 30 Rock at NBC.
Woohoo! Great news, let’s hope that the ratings stay up, and increase the chances for a Season three…
Variety agrees
That's awesome! I hope we can maintain these numbers.
Congrats to Mad Men!
Great news!! Love this show and love this site!! Glad to be a part of it!!
a more balanced view of the MM numbers here on Multichannel. still positive, but realistic. fyi – great work on this blog, folks. extremely fun resource. anyway…here's the link..
http://www.multichannel.com/blog/1300000330/post/…