Comments on: AMC, you're killing my buzz.

By: More big fat New York Times presence for Mad Men « Basket of Kisses

More big fat New York Times presence for Mad Men « Basket of Kisses — Mon, 23 Jun 2008 18:31:20 +0000

[...] WHERE THE HELL ARE THEY WATCHING IT? But I digress. The club is presenting an exhibition intended to â€œbring back the real-life men and [...]

By: A kinder, gentler way to get mad at AMC « Basket of Kisses

A kinder, gentler way to get mad at AMC « Basket of Kisses — Thu, 17 Apr 2008 16:05:02 +0000

[...] gentler way to get mad at AMC Posted on April 17, 2008 by Deborah Lipp So, AMC. They harsh our happy, wrinkle our smooth, and damage our [...]

By: Deborah Lipp

Deborah Lipp — Wed, 16 Apr 2008 19:14:14 +0000

That’s too clever by half, like the people who thought the disaster of New Coke was a conspiracy to increase loyalty to Coke Classic when it was reintroduced.

By: Glass Darkly

Glass Darkly — Wed, 16 Apr 2008 19:03:39 +0000

I have to say I was blessed — I got into it several episodes in, at a friend’s insistence — and downloaded the episodes from iTunes. Completely missed AMC’s incompetence.

Ever think that’s the plan? Screw up the order so much that people purchase the episodes and then, when the DVD comes out, buy that for the extras?

By: Roberta Lipp

Roberta Lipp — Wed, 16 Apr 2008 18:04:44 +0000

Works for me.

By: steph

steph — Wed, 16 Apr 2008 17:39:28 +0000

You should be paid $250/hour for this kind of advice. If only they would take it!

By: Roberta Lipp

Roberta Lipp — Wed, 16 Apr 2008 17:31:35 +0000

I was talking with a friend about this, a friend who indicated that I am perhaps overreacting. He may have also been playing devil’s advocate. But his idea is, because the ratings have been low, they are perhaps trying to save it all for DVD sales. Like, if people who want to see it start watching now, they won’t buy DVDs.

And I’m sorry, I just don’t agree. (Not that I don’t agree that it’s what they are trying to do, I just don’t agree that it’s the RIGHT thing to do.)

Fans love their shows. They buy DVDs not only to watch the show, but to watch it over and over and to watch the extras (which there will be plenty of, in this case). The fact that there is currently zero publicity and visibility is just not smart investing IMO.

If 80 f-ing percent of these people (people who are perhaps entertainment oriented) haven’t heard of it, why aren’t we going after them NOW? Why aren’t their appetites being whetted NOW?

I’m sure when the publicity does start (for the DVD and for the new season) we’ll all (we, here) be excited. And if they do it a little right, it will have impact. But I just don’t agree that there should be any ‘dark’ time. Because right now only 20% of people (theoretically) have even heard of it. So how many of that small number are even interested? is all I’m saying.

By: Deborah Lipp

Deborah Lipp — Wed, 16 Apr 2008 17:12:55 +0000

Let me repeat that.

OVER EIGHTY PERCENT.

By: Deborah Lipp

Deborah Lipp — Wed, 16 Apr 2008 17:12:40 +0000

Hi Beth! Welcome.

The DVD is not yet available. It will be out July 1. We’re very excited and impatient. We’re promised commentary on every single episode!

Kay, EOnline was doing live surveys during the Golden Globes. Over 80% of responders answered “Huh? Never heard of it” in response to Mad Men’s GG win.

By: dansj30

dansj30 — Wed, 16 Apr 2008 15:30:04 +0000

For the umpteenth time …

If MM were on HBO it would be the f-ing talk of the industry. Critics would be singing about how HBO pulled itself out of the crapper.

John from Cincinnati would have morphed into Don from Ossining and everyone would be raving about Christina Hendricks’ ass.

MM would be on HBO 1, 2 and 3, East Coast, Romance and every other channel they program.

Instead we get these shut-ins at AMC that treat their best asset like it’s a Charles Bronson double-feature.

YOU DON’T MARKET ORIGINAL CONTENT THE SAME WAY YOU MARKET REPACKAGED CLASSICS.

This isn’t 1985 when we could expect people to find your show. AMC is channel 138 on my system. CHANNEL 138!!!

Do they think I’m going to find it by accident, and then be riveted to an hour-long dialog-heavy drama??

It’s clear that these guys took a flier on a new show by “that Soprano’s guy” without any real game plan. Mr. Weiner has the good taste (and duh, they’re his bosses) to praise the network. But I gotta believe he’s shaking his head at how they’ve buried his baby.

The fact that this show succeeds (quality over quantity, that is) despite itself is testament to it’s greatness.

AMC does not know how to market original content, and that, if anything, is the crime here. There is no shame in ubiquity on television aymore.

As many have reiterated here and elsewhere, how do you think Bravo, Food Network, VH1, A&E, et al. break out? They market the shit out of their original properties and aren’t shy about re-playing them until they find an audience.

Jeez, Louise.